Software Required for Real Estate Agents

While real estate agents would benefit from having diverse skills, it is also ideal to be familiar with technology that can help you streamline many repetitive processes and improve productivity. Here is a look at the types of technology your broker should provide and some software you should acquire for your own business success. 

Broker-Provided Real Estate Software

As an independent contractor, you will need to determine what types of apps, software, and technology will work best for your real estate business. However, there are some types of software that your broker should provide to help you get started. 

Multiple-Listing Service

A multiple listing service is a large database that includes information about properties for sale. Only brokers typically have access to this database, which is shared among other brokers. However, they may provide their agents with access to this database for a monthly fee. 

CRM System

A broker may also provide you with a place to start storing your leads. This can be done in a CRM system. Such a system allows you to capture prospect information and update it as it makes its way through the sales funnel. You can update sales information, send out marketing emails, make notes regarding contact, and more. This is like having a database for your leads. 

Agent Website

Although you’re a part of a brokerage, your real estate broker should still provide you with a place to market yourself as an agent. This is usually done through an agent's website. Your clients will be able to find you through the main site in the list for the agents. This site can be as generic or stylish as you want. You may even be able to add links to your social media or additional websites. 

Electronic Signature System

One activity that you and your clients will be doing a lot of is signing paperwork. Meeting at the local office won’t always be ideal. So, when time is of the essence, and you need clients to sign paperwork as soon as possible, having an electronic signature system can help save time. 

Technology For Real Estate Professionals

Your broker will provide the basic necessities in technology. However, if you want to have a competitive edge, it is a good idea to obtain other real estate software for your business. There are many options to choose from. However, you should make sure you have these for sure.

Social Media Posts and Ads

Word-of-mouth marketing is still one of the most effective ways to get someone to learn about your business. One way to do this is by sharing social media posts. If you want to have an added boost to your social media posts, it is a good idea to run paid ads.

Some of the best platforms for real estate agents include the following:

  • Facebook
  • Instagram
  • Youtube
  • TikTok
  • LinkedIn
  • Pinterest

Email Marketing

Although it may seem outdated, email marketing is still a viable option for real estate agents to disseminate information to clients and prospects. You can opt to send information to clients by writing a personalized email to each. Or you can acquire email marketing software such as Constant Contact or Mail Chimp to send out semi-personal emails to large lists of people. 

Cloud-Based Productivity Software

As an agent, you will have to do administrative tasks. As a result, it may be helpful to have software for various needs, such as typing letters, creating spreadsheets, and keeping up with calendar appointments. One way to do this on the go is by using Google Suite, which you can access via phone or desktop. 

Scanning Apps

Real estate agents won’t always be in the broker’s office or their home office. Much work will need to be done between client meetings and on the way to open houses. Since clients will need paperwork, you’ll have to think of creative ways to get it to them outside the office. One way is through scanning apps. One such app is CamScanner, which allows you to use an app on your phone to send clients files in various formats. 

Open House Software

If you don’t have the time to buy stationery and send it out via snail mail inviting clients to an open house, you may want to get open house software such as Spacio or Curb Hero.

Frequently Asked Questions

Is real estate software something provided by my broker free of charge, or is it included in my agent fees?

In most cases, a broker will provide access to technology and include the charges with fees that the brokerage charges. 

Of all the software a real estate agent needs, which one is the most critical?

The most critical software that every agent should have is a CRM. Clients are critical to success in any business, but especially in the real estate business. Having a place to manage customer info and processes is essential.